Hayden Homes plans 85-home subdivision in SE Bend

Pricing aimed to appeal to first-time buyers

By Joseph Ditzler / The Bulletin / @josefditzler

Hayden Homes is prepping nearly 22 acres in southeast Bend for an 85-home subdivision the company expects to begin marketing this summer.

The project, called Deer Ridge, will feature homes priced for first-time homeowners, said Geoff Harris, Hayden Homes regional director in Central Oregon. Homes will range from three-bedroom, two-bath units up tosix-bedroom, three-bath units. The site is along the west side of Brosterhous Road between Murphy and Knott roads.

“Primarily, our target is the price-conscious, value-driven homebuyer,” Harris said Tuesday. “There’s plenty of sparkle in NorthWest Crossing and Tetherow, and we don’t build homes in neighborhoods like that. That’s a very specific buyer with a lot of resources. Those homes aren’t affordable to people that make somewhere around median income, plus or minus.”

Median household income in the Bend Metropolitan Statistical Area in 2013 was $53,027, according to the U.S. Census Bureau. The Deer Ridge homes will range from about $250,000 to more than $300,000, Harris said. The median price for a single-family home in Bend reached $327,000 in March, according to the Beacon Appraisal Group.

Work began Monday to install a sewer line beneath Brosterhous Road that will connect the subdivision with the city sewer line at SE Marble Mountain Lane, said Chad Swindle, project manager for Taylor Northwest LLC, the contractor. Brosterhous will be closed for four weeks to through traffic between SW Marble Mountain and Windsor drives. Local traffic may access neighborhoods from Murphy and Knott roads, said Kyle Thomas, city of Bend construction and right of way manager.

Kim Ward LLC sold the site to Deer Ridge LLC in October for $2.125 million, according to records in the Deschutes County Clerk’s Office. However, Ward holds a trust deed as security on a $2.025 million loan to Deer Ridge Investment LLC. Hayden Watson is manager of both Hayden Homes and Deer Ridge Investments.

The development plan on file with the city indicates a five-phased plan with phase 1 scheduled for completion this year and the remainder each year until 2020. The property includes a city-designated Area of Special Interest, a forested area with rock outcroppings along the property’s eastern edge. Hayden may not develop that area, although the plan proposes a short, secondary access road through it, which is permitted in some cases.

Building the road would mean the loss of one juniper tree, according to the development plan. The access road is needed to complement the main access road because the property is long and narrow and bordered to the southeast and west by other properties, according to the plan. The Burlington Northern Santa Fe Railroad borders the property on the south.

Other developers have said recently that homes they built with first-time homebuyers in mind often went to retirees, downsizing baby boomers or investors, instead. Harris said he sees the market beginning to shift.

“Investors and cash buyers are a relatively small slice of the transactions we’re seeing right now,” he said. “We’re seeing (an) owner-occupied, … good, first-time homebuyer uptick this spring. It’s satisfying, honestly; that’s who we outwardly state we’re trying to serve.”

Hayden Homes builds in Oregon, Washington and Idaho. It has seven projects in Central Oregon, with another three to come in the next six months, Harris said.

— Reporter: 541-617-7815,